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Friday, November 21, 2008

Is there a market for the casual seller?

This is no market for the casual seller. What is a casual seller?

I define this as a person who really has no need to sell, does not care if they sell, and wants to price their property at the high end of the market. Each of these points represents a problem for the market. Why? Because the end result is an exaggerated inventory that does not represent a true market with ready, willing, able sellers.

There is a lot of work to the marketing process. Not just for your real estate agent but for you, the seller. The seller must prepare the property for viewing by the public. The seller needs to spend time de-cluttering and sprucing up the property. The seller has to be content with a potential buyer showing up at a moment's notice. The seller must be flexible. Notice I did not say anything about your real estate agent's efforts which are usually intense as well!

If a seller has no reason to sell (move up, relocate, etc), then there is little motivation to sell. It really makes no sense in a buyer's market for anyone to sell while prices are down - UNLESS THEY ARE LOOKING TO TAKE ADVANTAGE OF THE MARKET. I have worked with a few sellers who realize they may not make much money on the current house but see the opportunity in purchasing a larger/newer home while the prices are depressed!

A seller who does not care if an offer ever comes is not ready to price their home competitively. In the current market if a home is not priced "with the market," it will never sell. It can not be overstated - pricing is the most crucial aspect of selling anything - from a car to a house!

For the above reasons I do not work for casual sellers. Folks who call on me are ready to sell their Viera, Rockledge or Suntree home. If you are such a seller, please give me a call to discuss how we (yes, it is a team effort) can market your home.

Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida - proudly serving buyers, sellers and rental clients in Viera, Florida and its surrounding communities. Call me directly at 321-693-3850 or email me at

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