I was speaking with a client about open houses and getting folks to attend. Our discussion included offering food, gifts, freebies, etc. Of course, this would be advertised in the newspaper which I do anyway!
I said no to any freebies except for the pens, letter openers and the like which I always give attendees. Why?
Because it they are not in the market, why bring them into your home. I was told a few days ago by a gentleman that he was going to get a free turkey. Hey, I am all for free except not his way.
You see, all he had to do was listen to a water conditioner presentation. He has no intent on buying anything. Work has been slow so it is a freebie! He asked me about if I would do it. I said NO WAY!
Being in the marketing business I do not ever want to take advantage of someone else's freebie (expense) when I do not have any intention of purchasing. It is deceitful. It is misleading. It is even ego beating (disappointment with poor job,etc)!
I am in the job of selling houses in Rockledge, Viera and Suntree, Florida. I may buy you a soda but not your business by offering freebies! Call me if you are interested in residential properties in Brevard County!
Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida. Reach me by phone at 321-693-3850 or email me at email@example.com.