Sellers sometimes insist on having their homes advertised in newspapers and magazines. This is where I have the opportunity to explain to them that...
- If you look around the country you will see many newspapers that have quit publishing, cut salaries for employees, reduced circulation….cut costs in every manner.
- People are not reading the print media. So, it follows, if they are not reading the newspaper, why advertise there?
What is the most effective advertising effort? By far, it has been my experience, and documented by many studies, that Internet advertising is the place where you get results. People find real estate agents, mortgage companies and do most of their property research on line.
As a seller, you need a real estate agent who is well connected online!
As a real estate agent in Brevard County, Florida, (serving the primary areas of Suntree, Viera and Rockledge/Cocoa), I use the Internet extensively. Although I will admit to a rare use of the newspaper but not because of its effectiveness but rather an occasional opportunity to reach folks who are not “connected.”
If you are a seller in the Viera area, find a real estate agent who is “connected.” If you are a FSBO in Viera, send me an email for some suggestions in how to effectively market your home.
Gary Waters, Florida licensed real estate agent, century 21 Baytree Realty, Rockledge, Florida. Email me at firstname.lastname@example.org.