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Thursday, March 26, 2009

Seller Tip: Meaningful Price Reductions

While reviewing the changes today in the Brevard County Florida MLS system my attention focused on price reductions.

Amazingly, there were some really meaningful price reductions and some meaningless reductions. Let me explain.

I saw a three bedroom two bath home in Phillips Landing subdivision (in Rockledge) that was reduced from $149,000 to $130,000! I immediately sent that listing to a couple of my buyer clients. Although it is a short sale, the price reduction was meaningful and the new price attractive!

Now, at the other extreme...a house priced at greater than $300,000 was reduced...grab your seat...nine hundred dollars! Can you believe it????? [Sarcasm intended.]

Sellers, if you want to re-focus attention on your listing, reduce the price at a meaningful level. If you have not received an offer at your current price, chances are, a $900 drop is not going to be the deal maker! Even a $900 drop in a car price elicits little response!

Considering buying or selling in Rockledge and Viera, Florida? I would welcome a chance to discuss how I can work for you!

Gary Waters, Century 21 Baytree Realty, Rockledge, Florida. 321-693-3850, email Please read my blog at and visit my web site

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