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Wednesday, May 13, 2009

Price Reductions in Viera and Suntree Florida

As I reviewed the “hot sheet” listings in the Brevard County Florida this morning, I thought about how the price reductions are (from my perspective) more important than the new listings.

The new listings are always nice to review but I find the greatest interest in seeing the new price reductions.

  • Sometimes the reductions are significant suggesting the initial listing was grossly overpriced.
  • Sometimes the reductions are minimal – a hundred dollars or less – suggesting the real estate agent was trying to make the “hot sheet” so the property would catch a prospect’s eye.
  • Sometimes the listing price has been reduced significantly as the property has gone from a “fair market sale” to a “short sale” – a market reality if the home was purchased in Viera, Rockledge or Suntree in the past few years!

Price reductions tell, in the words of the late great Paul Harvey, “the rest of the story.” In other words, the pricing history of your listing may just give a clue to your motivation.

As a seller, what does your new price reduction tell prospects?

If you are in the real estate market, as a buyer or seller, in Brevard County, Florida and in need of professional representation, please contact me to discuss how I can assist you.

Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida. Call me directly at 321-693-3850 or email me at

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