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Sunday, June 14, 2009

If you are not Disney, then Imagination will not sell your house!

I posted an article on one of my other web logs a few days ago about using photos when selling real estate. I titled the post "First we judge with our eyes."

I received several comments to that post including that including photos is real estate 101! Sure, it is a basic rule of marketing.

The fact is that unless you are Disney, then imagination is not a key marketing tool for you (or your real estate agent) to use when selling your home!

I thought about it further this morning as I was reviewing the new postings on You know even Craigslist allows searchers to exclude postings that have no images!

On there is the ability to have up to 25 photos appear in your listings. My office, Century 21 Baytree Realty, wants all of our listings to have the maximum photos allowed (our subscription allows 25). The Century 21 website requires a minimum of six photos.

With all these sites requiring (or allowing) lots of photos, why would a seller not insist their agent use them? If your real estate agent is not using all the photo space allowed, ask them why?

I work with buyers and sellers in the Brevard County Florida area, especially the communities of Viera, Rockledge, Suntree, Pineda, Cocoa and Merritt Island. If you are in the market as a buyer or seller, please give me a chance to be your real estate agent!

Gary Waters, Century 21 Baytree Realty, Rockledge, Florida, 321-693-3850 or email

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