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Sunday, September 06, 2009

Why Sellers Don’t Hire Me!

Today is Sunday. I thought it would be appropriate to make this confession public.

When I go on listing appointments I do not get all the listings.

Some sellers in Viera, Suntree and Rockledge Florida will not hire a real estate agent who:

  • Recommends a price less than their own opinion of value
  • Does not heavily invest in local newspaper advertising.

I try to explain that (based on my experience) the return on investment in newspaper advertising is minimal.

Many believe buyers look at the newspaper as the main method of searching for their new house. From the number of FSBO ads I see I think this is a method outlined in the HOW TO FSBO 101 class!

That may have been the case before Al Gore invented the Internet (he did, he said so!).

The reality is 85% of buyers find their agent or the house they are going to purchase on the Internet. Modern buyers, sellers and real estate professionals know this!

house moneyPrice is primary. No matter how nice a property is, it must be priced correctly to sell.

The market (buyer) sets the price. It is up to the seller to either accept the market price or not sell.

I get most of my clients (buyers and sellers) from the Internet. If you are buying or selling in Brevard County, Florida call me. [You found me here, didn’t you?]

I have told you why people don’t hire me. Let me show you why they do!

Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida. Read my blogs Florida Homes For Sale and Observations of a Viera Florida Realtor.

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