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Sunday, April 11, 2010

Useless Real Estate Words….Classic Charmer!

In most real estate multiple listing sites there is a limitation on the number of words one has available to describe a  particular property.

In the Brevard MLS system I think our narrative limit is 300 or so characters.  That is not a lot of space so the words must make prospects want to see your house in Viera or Suntree!

The below is presented a bit tongue in cheek.

In my opinion some of these words include…
  • “Close to shopping(where it is a "pleasure"),” – Now is that a Winn Dixie grocery or a Publix grocery? Never met a buyer who had to be near a specific grocery store!
  • “Master Bedroom Suite "to die for,"” – Eternal rest, perhaps?
  • “Seller willing to negotiate” – Duhhh? It is a buyer’s market!
  • “Tangerine & grapefruit tree” – That will make them want to come and see your trees.  After all, it is not like they plant their own!
  • “Please make sure you lock” – Does this really need to be said in the narrative!
  • “Will need just a bit of TLC to really shine again, all the bones are intact handy person’s dream come.” – Why not say it is a fixer upper?
When I take a new listing I have learned to provide the seller’s with a copy of my creatively written narrative as soon as possible.  I offer them the opportunity to improve, critique and approve my narrative. After all, they know more about the property than I! 

By the way my favorite three useless words include...
  • Classic Charmer - Sounds like a description of someone's Uncle Ed!
  • Mrs. Clean lives here. - Then why is it dirty?
  • Cozy - Can you say small, cramped, shoebox?
If you are considering selling your Viera, Suntree or Baytree house or condo, please give me a call to discuss how I may assist you in the process. Or if you prefer, drop me an email.

Gary Waters, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida.

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