Find Your Home!

Sunday, May 30, 2010

Word of the Day: "Puffery." For Example, "Puffery in the Real Estate Business"

 I read a short article on the Internet this morning that discussed the subject of puffery in the real estate business.   To be honest with you I am sure I have ever heard that word before much less used it in a sentence.

According to the dictionary it is praise, publicity or acclaim that is unduly exaggerated.” 

I know that here in Brevard County Florida I often [is that puffery to say often?] read descriptions of houses, condos, and views that have been exaggerated [pufferized?]. 

I think this is because the descriptions are very often based on the seller’s viewsnot an objective, unemotional evaluation. 

So as you browse the Multiple Listing Service or any other site, remember all that you read must not be taken literally as it may just have been pufferized! [I know that pufferized is not a word – humor me!]

Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

Whether your interest lies in a 55+ community such as Heritage Isle, a golf course community such as Baytree National Golf Links or water front, give me a call!

Follow by Email