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Tuesday, August 31, 2010

Selling, like buying a house, must be “Reality Based”

The typical “high price – negotiate later” approach will not sell your house in today's market, especially in the Brevard County, Florida (Melbourne) market.

My recent experience working as a buyer's agent in the Melbourne, Florida real estate market is the sellers sometimes have an epiphany -  a sudden comprehension of the meaning of a cash offer - after the counteroffer with little negotiation has been received (and rejected) by the buyer.

In this market rejection  does not phase most buyers, especially cash buyers.  They simply tell their Brevard County Florida real estate agent, "Next!"

And take it from my experience - the call to their real estate agent the next morning means little after the buyer has moved on!

In deciding your list price,  sellers need to establish a price point they are willing to accept - before they reject any offer.  Otherwise, when the light bulb comes on you may find yourself in an empty room (house)!  After all, Selling, just as buying real estate, must be “reality based.”

For assistance with buying or selling your Brevard County, Florida house or condo, call Gary L. Waters, PLLC, Florida licensed real estate agent, Century 21 Baytree Realty,  Rockledge at 321-693-3850 or by email.

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