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Sunday, September 05, 2010

Selling Your House – Be the “Purple Cow”

Author Seth Godin writes in his book Purple Cow: Transform Your Business by Being Remarkable about making yourself stand out (be remarkable).

After all, when it comes to cows, after you have seen a half dozen black and white or even brown cows, they become indistinguishable from the rest of the herd.

The same goes for selling your Brevard County house.  If your house is in Heritage Isle or Grand Isle, two of the premier 55+ communities in Brevard County, they will look very similar although not the same because most were built by the same builder.

With the gated golf course communities such as Baytree Golf Course or Duran Golf Club, many of the homes share similar features - golf course view, pools, large yards, similar age and construction.

There are good ways to make your house the "Purple Cow" and bad ways...
  • Good ->  "Staged to sell", clean, easy to show, good curb appeal, fresh paint...you get the idea.
  • Bad ->    Dirty, difficult to show (2 hours notice, etc), pet smells, cluttered, highly personalized paints, cluttered rooms, too many personal items that distract prospects...again, you get the idea!
When you get ready to sell your Brevard County, Florida house or condo...think purple!

And call me, Gary L. Waters PLLC, Century 21 Baytree Realty, Rockledge Florida, 321-693-3850 or email.

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