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Tuesday, December 07, 2010

Home Seller Tip: Competing with the builder is a challenge!

Although the days of the construction boom are gone (for now) there are still builders building in lots of neighborhoods – especially in central Brevard County's most popular area – Viera.

And if you are ready to sell your Viera or Rockledge, Florida home know this –  especially if your home is located in one of the developments with continuing construction like Rockledge's Phillips Landing or Viera’s Capron Trace, you must compete with the builder.  

I have personally experienced the challenge of selling while the builder was still offering new construction.  And, unfortunately, I had to sell at a discount even though the house was less than two years old. 

How does a seller modify their strategy when competing with the builder?
  • Better PriceThis is the reality ( a used car should not be priced the same as a new car!)
  • Condition Do what is necessary including some painting, staging, landscape work.
  • WarrantyThe builder provides one.  If you home is still under warranty consider offering and extension.
  • Incentives. Possible closing cost assistance.
  • Flexibility in showings. The model home is easy to access. I understand this can be a challenge but reasonable access should be your goal.
  • Open House. Assuming your home is move in ready then an open house may be a good strategy. Although most homes do not sell during an open house you can possibly capture prospects who are also viewing the model home the same day.
Competing with the builder is a challenge but is not something that can't be overcome.


Gary L. Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida serving Florida's Space Coast including the cities and communities of Melbourne, Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach and the surrounding region.

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