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Thursday, January 20, 2011

Home Seller Tip: Selling Can Be Luck

Selling your Brevard County, Florida home at this time takes time.   If it is a short sale, a lot of time – perhaps six to twelve months!   A standard sale can be anywhere from a few weeks to a few months although the average days on the market stands at about 100 days right.
When asked how long will it really take for my home to sell my response is a bit non-committal.

That depends on some things like….

  • Location.  Are you located in some of the more popular subdivisions and locations? In Brevard County that may be the Viera or Suntree.  Are you in one of those 55+ communities like Heritage Isle or Grand Isle?  Are you near one of the more desirable high schools like Viera High School?  Are you located in one of the more popular golf communities like Fairway Lakes at Viera or Baytree Golf Course in Suntree?  

  • Ease of Showing.  Buyers have many properties  from which to choose in this market. Being able to accommodate potential buyers at their convenience is key.  

  • Curb Appeal.  You have probably heard or read this before but it still needs repeating - if you can't get them in the front door, you can't sell them!  I read that a buyer decides within the first 10 minutes of seeing a property if they are interested. You have to entice them with the outside and dazzle them with the inside. 

  • Presentation.  Your home may not be a palace but it must be clean. Buyers understand that folks may be living in a property and they will overlook some things.  

  • Pricing.  Remember, the market (buyer) sets the price - not the seller or the real estate agent!  

  • Negotiate.  Expect to negotiate. Homes in the Brevard market appear to be selling for about 93-95% of asking price on average. So, buyers expect to wheel and deal.  

  • Strategy. Marketing in this environment requires a strategy. Exposure to the right pool of potential buyers is key.  Most buyers search on the Internet so that is a key component of any strategy. Marketing strategies involve multiple approaches. 

    • When all is said and done, it is sometimes just plain luck that a buyer finds your property.  I have one set to close this week in Viera – the Bayhill subdivision and the buyers just happened to see the sign as they were leaving another property.
    If you are considering selling your Rockledge, Suntree or Viera home,  give me a chance to be your real estate agent of choice.

    Gary Waters PLLC, Florida licensed real estate agent, Century 21 Baytree Realty, Rockledge, Florida (next door to the Turtle Creek Golf Course).

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