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Thursday, March 31, 2011

Why I Don't Actively Seek Expired Listings in Viera, Rockledge, Florida



I had a telemarketer call me today wanting me to pay them to solicit expired listings in Viera, Rockledge and Melbourne, Florida for me.  After politely ending the conversation (after he tried his "killer line "you don't need any more listings?),  I realized it has been several years since I went about looking for expired listings.

Today is the last day of the month.  Already the Brevard MLS shows 91 listings expired as of midnight.  Many listing agents write listing agreements with an end of the month expiration date.

Listings expire for a reason.  It is for some of these reasons I no longer send out postcards, call or make overt pitches to get the expired listing.

What are some of the reasons listings expire? 

Price is what it is all about!  There is really not a lot to say here.  The buyer - not the seller or real estate agent - sets the price.  The seller decides whether or not the price is right.

Packaging a product to make it desirable is something sellers need to learn from the retailers of the world.  Sellers need to know who their likely buyer is and what they are looking for in a property.

Accessibility restrictions such as 24 hours notice, agent must accompany showings, etc. make it easier for buyers to just say "next."  I am not saying anyone at anytime but some flexibility, please. 

So if your Viera, Suntree (Melbourne) or Rockledge, Florida listing has expired - call me at 321-693-3850 or email me to discuss hiring me to sell your house.  There are some simple things to do that will get your house sold this time!

I did not say I did not take expired listings - only I did not call or do mailings!

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