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Tuesday, April 19, 2011

"Cookie Cutter" Developments Make Selling Easy - If “Your” Price is the Same as “Theirs!”

Marketing experts always seek the same goal – product differentiation.  Selling your home in a “cookie cutter” development these days can be a challenge! 

Many of the newer developments in Brevard County's Viera area feature these cookie cutter homes.  [Cookie cutter:  Some call it “value engineered,” mass built, standardized building materials to reduce cost.]

Regardless of definition, there are some great values in Viera’s “cookie cutter” neighborhoods for buyers looking in Brevard County's most popular planned unit development.

But if you are a seller in these neighborhoods, it will take work to differentiate your house from all the rest.

For example many of the homes in Viera's Indigo Crossing are very similar – 1,911 sq.ft. four bedroom two bath two car garage structures.  And they are all currently selling for the same general price.

Another example is the Viera East neighborhood of Auburn Lakes where four of the five active listings are 4 bedroom/2 bath/2 car garage with 1,911 sq.ft. (one is actually 1,922 sq.ft.).  These are all listed at $145,000 to $169,000.

All these properties will sell.  Some sooner, some later.  In a declining or slow market the seller who sells sooner will likely get a better price. 

And how does one become one of the "sooner?"   Product differentiation.

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