Monday, June 27, 2011
Selling in a Gated Community: Could Your Security Guard Cost You a Sale?
Although being in a gated community implies secure remember it is not a guarantee.
Gated communities in Brevard County can be divided into two types: (1) gated with automated gates and (2) staffed by a human.
Some of the local neighborhoods have some real personable folks on the gates like out at the 55+ community of Heritage Isle in Viera.
And then some communities have those who are indifferent, never smile and interrogate as if a real estate agent showing clients the neighborhood, is really an intruder!
As a real estate agent I ignore the rudeness.
But if you are selling in this competitive buyer's market, think about it. Does your security guard portray your neighborhood in a positive manner?
I wonder if prospective buyers feel the attitude reflects the general friendliness of the neighborhood.