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Monday, October 31, 2011

Selling Your Home: Do it the retail way...

No one wants to be told that their home is worth only $XXX,000. That is a fact of life in real estate.  Another fact of life in real estate is "the market (buyer) sets the real price of a home." 

Still, that does not mean a seller must put a clearance price on their house. 

If you go into very many stores at the mall you will find the clearance racks get a lot of activity especially at the end of the season.

But....not every shopper is looking at the clearance priced stuff exclusively.

While it is true you will always find people who only shop clearance prices but there are many others who will evaluate what is on the clearance rack and then compare the options elsewhere.

An they may just prefer the regular item if the price has been reduced a bit (competitive) to make it even more attractive because the fit is better or the style is more suited to their taste.

Retailers understand that concept.

Home sellers must as well.  It is simple.
  • Price it attractively.
  • Promote its style and fit.
If the above is done right, the buyer will see why your home is a better choice than the clearance priced short sale around the corner.

When you are ready to sell your Viera, Rockledge or Suntree home, call me to discuss how you can price it to sell - even when your competition includes a few clearance rack items!

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