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Tuesday, February 07, 2012

Selling Your Home–Choose the Most Comfortable Route

Selling your home is not a one size fits all process.  The sales approach taken really depends on a sellers experience and comfort level with the process.

The most basic route some choose to take is the “For Sale By Owner” (FSBO) method.  There are many reasons sellers choose the FSBO route.  In my experience it has almost always been economic – no real estate agent fees.  There are lots of do it yourself guides out there for the buying.

I am OK with this method and have gone as far as offering assistance to FSBO sellers.  Although it is not very popular method any more since selling can be a chore without considering things like marketing, safety, pre-approved prospects, negotiations, etc..  Another reason I am willing to help FSBOs is because about 85% of them eventually call on a real estate professional to market their home.

Another approach which is perhaps middle ground between FSBO and the next approach is the MLS entry only method.   This is really a modified FSBO approach where the seller chooses to do some of the “agent” things like schedule their own appointments, screen prospects, negotiate for themselves, and market for themselves.  For a flat fee a real estate agent will enter the data in the MLS and the seller agrees to pay a buyer’s agent a commission [requirement to be in MLS system].   The actual amount of self help items in an arrangement like this is negotiable and usually tied to the fee.

This MLS entry only method is not really a very popular option for sellers.   Of the 3,088 residential listings in the Brevard MLS system on February 4, 2012 2% are MLS entry only (40 listings)

The most common approach is the full service listing where your Realtor® provides a comprehensive service.  Your real estate agent provides a full range of service from getting your home prepared, marketed, contract negotiated to a closed transaction.

There are multiple items that must be accomplished from start to finish but the peace of mind comes from knowing you have your Realtor® representing your interest foremost.
If you are considering selling your Brevard County, Florida home, please call me to discuss any of the above methods.  Your experience, confidence, willingness to actively participate in the process will determine which method works best for you.

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