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Thursday, June 21, 2012

Selling Your Brevard County Florida Home - Overpricing your home helps your neighbor!


I read an article today that used the term pinball in reference to a real estate sales technique.  According to the article some agents are using pinball listings as a set up prior to showing other properties to buyers.

Apparently a pinball listing is a house listed for sale at an unrealistically high price.

I have never used the technique as I find it easier to tell a buyer a home is overpriced and recommend we skip it.

I don't think I have ever had a buyer say, "No, I want to see the overpriced home anyway!"

Just today I was reviewing condos for a customer to see this weekend.  I found several that were all the same size, in the same building with the same view.  Two are priced similarly; the other a hundred thousand more.  No reason to even waste our time seeing the pinball listing.

An overpriced listing usually does only one thing - helps your neighbor sell their home!


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