Serving Brevard realty needs one client at a time...Views expressed in this blog are those of the author, Gary L. Waters PLLC, Florida licensed real estate agent - Broker Associate, Serving Brevard Realty, Merritt Island, Florida.
Thursday, June 21, 2012
Selling Your Brevard County Florida Home - Overpricing your home helps your neighbor!
I read an article today that used the term pinball in reference to a real estate sales technique. According to the article some agents are using pinball listings as a set up prior to showing other properties to buyers.
Apparently a pinball listing is a house listed for sale at an unrealistically high price.
I have never used the technique as I find it easier to tell a buyer a home is overpriced and recommend we skip it.
I don't think I have ever had a buyer say, "No, I want to see the overpriced home anyway!"
Just today I was reviewing condos for a customer to see this weekend. I found several that were all the same size, in the same building with the same view. Two are priced similarly; the other a hundred thousand more. No reason to even waste our time seeing the pinball listing.
An overpriced listing usually does only one thing - helps your neighbor sell their home!