Find Your Home!

Sunday, September 30, 2012

What is wrong with a listing price ending with "999?”

Your Listing Price–What is wrong with "999?” 

You see it all the time.  Car dealers do it.  Retail stores do it.  Gas stations do it here with the nine tenths of a penny.

So it makes sense for home sellers to do it, right?  No.

You know it does not fool anyone, does it?  $5.99 is $6.00 to most of us.  Actually more if taxes are involved.

A Viera, Florida home for sale is listed at $299,999 but is still viewed by a buyer as $300,000.  Besides aren’t going to pay list price most of the time.

Many statistics I have read say most buyers find the home they eventually buy on the Internet.

How do buyers search for listings?

My experience is buyers search in ranges.  The search parameters may be like $200,000 to $250,000 or $275,000 to $300,000, for example.

Let’s say your home is listed at $299,999.  Buyers searching for $250,000 to $300,000 will find it, right?

But what about the buyer searching $300,000 to $350,000?  You missed them by a single dollar!

If your home had been priced at $300,000 you would have been found in both searches.  Think about this when you are ready to sell your Brevard County, Florida home or condo.

If you are considering selling your Brevard County, Florida home, call me for a free market analysis and to discuss how I can work with you.

Follow by Email