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Sunday, December 23, 2012

How to sell your home? It is about the "senses."

Preparing a home for the market is work - sometimes hard work.  

Let's face, most homes are lived in not potential features in some fancy home magazine.  Very rarely will a quick vacuuming do the trick.

Serious home sellers should start at the curb and end in the back yard.  Take a good look at your home through the eyes of a strangerBe critical of what you see because, based on my experience, prospective buyers will certainly be critical.

Consider things like...  
  • Landscaping. Your yard needs to look appealingRemember, first impressions are key.  
  • Roof appearance. If the roof has issues, either repair it or price accordingly (and always disclose). 
  • Driveway.  Could it benefit from a pressure washing (or maybe the entire house).  
  • Exterior paint.  Faded?  Cracks in the stucco surface from settling?  Algae or mildew from the sprinklers?  Remember, first impressions.
  • Front door.  This is the gateway to your product. (Yes, your house is a product competing in the market place with other similar products.) A fresh coat of paint always helps.  And, if the paint is fine, check for dirt Remember, first impressions.
  • LightingOpen, bright, cheerful.  Enough said.
  • Smell.  Yes, the nose is key.   Jokingly I like to say "if you can smell it, you can't sell it."  A lot of truth here.  Remember, first impressions.
  • ClutterSimply put, do you have too much stuff?  And this goes for the kitchen counters as well.  Out away all those small appliances and things that take up all your counter space.
  • Pictures.   Take the "you" out of your house.  Your portraits, artwork by the grandchildren, trophies and things like that may distract the prospective buyer from noticing all your home offers.
  • Interior paint.  Something that can be easily changed should not be a deal stopper.  But many buyers will be so turned off by the highly personalized (non-neutral) paint they will fail to give your home a chance.  Remember, first impressions.
  • Safety.  Think about trip hazards, security issues like personal weapons.  Think about small items that could be stolen.  Think about personal paperwork an identity thief may grab.  Real estate agents very often do not know their customers more than casually.  This is key if your agent holds an open house with unaccompanied strangers entering your home.
  • The "check up." If your home is more than a few years old then perhaps a pre-listing home inspection is useful.  If problems are identified, you can either fix them or disclose them and price accordingly.
Selling your home is all about the "senses."  Just as the eyes are impacted by lighting, the olfactory senses are key as well.  And whether the prospective buyer makes an offer on the most important sense of all - reasoningDoes your price make "cents?"

This is not an all-encompassing list of items to consider when preparing to sell your Brevard County, Florida home but it is a good start There may be other areas to consider such as updating some of the key spaces in your home like the kitchen or bathrooms.

When you are ready to sell, please consider letting me work with you.  Call me at 32-693-3850 or email me  



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