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Wednesday, January 16, 2013

In 2013 do home buyers want to be "sold?"

To me, and possibly many others, “being sold” has a negative connotation. 

The oft used example of a used car salesman in a pair of plaid double knit pants or a 1970s leisure suit comes to my mind. 

Buying or selling a house or condo is a process.

Although many buyers and sellers operate from a position of emotion most find a balance between the excitement of the hunt and the evaluation of information when making a home purchase decision.

Whether working with buyers or sellers I prefer to take my job as a Florida licensed real estate from a consultative approach.

Today's home buyer has at their fingertips an amazing amount of information.  Some of it may be current while some may be dated.

With so much information at hand (listings, sold prices, school data, crime data, etc.), the challenge often centers on interpretation and understanding of the information.

And then there are some buyers and sellers who prefer to ask questions rather than do research themselves.

I believe the 2013 real estate agent should focus their efforts on serving clients in a consultative manner while providing direction on the process of buying or selling a home.

I believe an informed consumer, whether buying a home or choosing a doctor, will ultimately make the best decision for themselves instead of being sold.

If you are considering buying or selling a house or condo in Brevard County, Florida, give me a call at 321-693-3850 or send me an email if I can help in any way.


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