Most, if not all of these mistakes, can be summarized by my Three Ps of Marketing Your Home.
- Price. Price appropriately for condition, market (competition) and location. If you don’t, your listing sits and expires eventually.
- Promotion. Your real estate agent must use an effective individualized marketing plan that gets your property in front of your largest potential buyer pool available. The methods will vary as it depends on the property as not every home is equal.
- Presentation. This simply comes down to how a home looks to the prospective buyer - not the seller. This includes things like repairs, cleanliness, non-personalized paint colors, welcoming appearance, de-cluttering, curb appeal, accessibility (ease of showing)
Data provided by ActiveRain.com.
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