It is almost the same words parents say to their children. Be who you are and don't pretend to be someone else.
The same should apply to real estate agents as well.
I am a Florida licensed real estate broker associate. I work with buyers and sellers of residential properties in central Brevard County, Florida (Viera, Rockledge, Suntree, Merritt Island, Cocoa Beach, Satellite Beach, Melbourne, Cocoa, Port St. John, Palm Shores).
I also work with owners who are seeking tenant placement services as well as renters in search of a home to lease.
I do not deal with commercial real estate. I do not handle property management.
Still if you have a need outside of my expertise I have a network of well qualified real estate agents who do specialize in those areas.
I prefer to do what I do well and leave the rest to others. I owe those who trust me with my real estate services to not stray from my area of expertise.
Image courtesy of Stuart Miles / FreeDigitalPhotos.net