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Tuesday, June 10, 2014

Home Seller Tip: Choosing a real estate agent to sell your home.

One of the questions most homeowners ask real estate agents when they are interviewing Realtors® to sell their home is "How many listings have you had?"

While that is an important question it is not the most important question.  It touches upon a couple of the necessary skills required in the agent you choose to sell your Melbourne, Florida home.

First, does the real estate agent have experience successfully marketing homes in your neighborhood?   One key distinction here is "successfully."   Remember past performance is usually an indicator of future performance.  

The other necessary skill is success in meeting the seller's goal.  It is not necessary to know what the specific seller goals were but rather the results.  A personalized marketing plan will be specific to a seller's goal (price, time, terms, type of sale, etc.).

So why would I use a buyer's agent to sell my home instead of an exclusive seller's agent?

What does a home seller want?  Obviously this is meant to be a rhetorical question.   

Who knows how to find home buyers?  Another rhetorical question.  The obvious answer is a buyer's agent.

Can a real estate agent be a buyer and a sellers agent?  Certainly.  (This does not refer to the same Florida real estate transaction as there is no dual agency in Florida.)

A successful local buyer's agent knows how to market and locate those who want to buy in your neighborhood.   The skills necessary to work both as a buyer's agent and at other times as a seller's agent allows one to demonstrate a full knowledge of the process.


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