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Saturday, September 20, 2014

Home Seller Tips: Is an open house really for you?

Open houses are not the most effective way to sell a home but they can be a key component of the marketing plan.

According to the 2013 National Association of Realtors® Profile of Home Buyers and Sellers 45% of buyers used the open house as a part of their search process.

Still, not every property is suitable for an open house.   The property location may not be convenient to major traffic.  Its price point may be too high (or low).  The  property may not show well (fixer upper).  Perhaps the circumstances of the sale (illness, death in the family), have created additional barriers (absentee owners, for example).

But, if an open house is decided upon the house must be prepared early and not at the last minute.

If an open house is in the works for your Brevard County, Florida home, how do you prepare?
  1. Clean everythingobvious, right?  I know this is not always the case.  Check for yourself, stop by some open houses.  [This is where I will refrain from my favorite – if you can smell it, you can’t sell it – phrase.]
  2. Lock away items that can easily be stolen including jewelry, laptops, iPad, cell phones, etc..
  3. Hide prescription medications Apparently thieves are targeting prescription drugs during open houses!
  4. Remove/lock away weapons.   Do not leave a weapon where it can be stolen or more importantly, handled by a child ( no weapons under your bed or rifles sitting in the closet).
  5. Curb appeal. – Nicely landscaped lawn and flowers. 
  6. Depersonalize.  Put away the things that will detract from your home.  This includes excessive family photos, trophies, political affiliations and adult only materials.  This suggestion is not intended to be judgmental. 
  7. Clean the Front Door – First impressions set the tone!

So should you invest your time with an open house?  

When there are fewer competing properties an open house is much more effective.  In a buyer's market -use it!

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