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Thursday, January 29, 2015

How NOT TO SELL Your Florida Home.

I have written a lot of articles in the past five years about how to sell your Florida home.  I am going to highlight some of the ways to improve your chances of selling your home in this post. Don't peek yet as the last paragraph or two will be devoted to how not to sell your home

Which number sell your house?    (Click on the link for the entire article)

  • Living Square Foot.  This is the area under air conditioning.  It is usually generated from data in the Brevard County Property Appraiser records.
  • Total Square Foot.  Also from the property appraiser office this reflects the area under roof.
  • Bedroom and Bathroom count.   Simple numbers.
  • Room Measurements.   Generally, if included, these are the numbers based on the agent's measurements or possibly pulled from a blueprint.  These numbers are from the longest distance, wall to wall.  If a room is not square or rectangular this may be a bit misleading.
  • Lot size.   This will tell you how much land is available but not necessarily how close the

Its all about the senses.   (Click on the link for the entire article)

  • Lighting.  Open, bright, cheerful.  Enough said.  
  • Smell.  Yes, the nose is key.   Jokingly I like to say "if you can smell it, you can't sell it."  A lot of truth here.  Remember, first impressions.  
  • Clutter.  Simply put, do you have too much stuff?  
  • Pictures.   Take the "you" out of your house.  Your portraits, artwork by the grandchildren, trophies and things like that may distract the prospective buyer from noticing all your home offers. 
  • Interior paint.  Something that can be easily changed should not be a deal stopper.  But many buyers will be so turned off by the highly personalized (non-neutral) paint they will fail to give your home a chance. 

Signs your house is not priced right.   (Click on the link for the entire article)

  • The first sign a home is not priced right is no showings during what I call the "golden period."  The "golden period" is a term I coined to describe the first two weeks a property is listed.  This is when a seller needs to dazzle them early!
  • Another measure I use to gauge whether a home is priced correctly is my 30-10-1 rule.  If a home is listed for 30 days and has less than 10 showings and not one realistic offer, then the price is most likely an issue.

The Three Ps of Selling Your Home  (Click on the link for the entire article)

  • Price it right.  This means within the realm of reality. 
  • Preparation.   Do what is necessary to make sure all the little neglected items are addressed before placing  it on the market.  And, if there are major issues, make the decision either price accordingly (and disclose to prospective buyers) or fix the problem as well. 
  • Presentation.  Make it available for reasonable showing requests...follow the path of least resistance to attract buyers.
As promised here is the number one way to NOT SELL YOUR HOME.
Establish obstacles prospective buyers must deal with before they can see your house.  Barriers like "No showings before 5:00 p.m. Monday through Friday." will certainly make qualified buyers look elsewhere..  This is simply ignoring the "Presentation" step of the Three Ps above.

Ready to buy a house in Viera, Florida?  Call me at 321-693-3850 if I can help.

If you prefer, send me an email.

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