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Monday, June 08, 2015

What should a seller expect from their real estate agent?

The simple answer to the title question is - results. 

There is a nationally syndicated radio program I occasionally listen to while out and about.  As with most national broadcasts there are always "local ads" where advertiser's get a canned plug by the big name host.

One such real estate advertisement refers to the "average listing agent  who sticks a sign out front and gets a couple of calls."   The point of the advertisement is if you want to sell your Brevard County, Florida home then call Promoted Agent who apparently does much more than the "average listing agent." 

I have been in this business long enough to know that the "average listing agent" does a whole lot more to market a home otherwise they are not in this business very long.  View 2014 NAR Realtor Member Survey.

So what should sellers expect from the real estate agent hired to sell their Brevard County, Florida home?

Listing agents are hired to do one thing - sell.

Experienced real estate agents put together a marketing plan that works for the particular property.  While many marketing plans have similar components (like a sign out front) they are not all the same. 

Successful marketing plans give primary consideration to the seller's goals and circumstances to come up with a personalized plan.

All sellers are not alike.

Some sellers approach the process in a totally hand's off manner while others have an expectation to be informed about each and every step.

Listing agents must understand the seller's expectations and requirements.

gwatersc21@aol.comSellers have an expectation of what a house will sell for and when it will sell.  Sellers have an expectation of how many prospective buyers will view their home.  Sellers have an expectation of how often their agent will check in with them and provide feedback.  Sellers may have an expectation of having open houses conducted.  Sellers may have an expectation of print advertising.  Sellers may expect flyers to be placed out front.  Sellers may have an expectation of their listing agent bringing the prospective buyer.

While every listing may not involve these expectations, good communication (regardless of method) is key to a satisfied customer experience (i.e. client goals achieved).  Listing agents must address all concerns and expectations.  

So what should a Viera, Florida seller expect from their real estate agent?  Personalized, professional representation.

If you are ready to sell your Viera, Florida home, call me at 321-693-3850 for information on how I can work for you.

Waters Realty of Brevard - a small company delivering big results!

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