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Wednesday, March 02, 2016

Selling Your Home: Don't Forget Lifestyle!

There are tons of sayings about real estate.  You have probably heard a few over time including the age old adage "location, location, location"

In central Florida we already have that location advantage. 

Many seeking to buy a home in Florida are relocating due to retirement, job change or the like.  They have already decided on buying a house or condo in Florida.

If you are selling a home in Florida a key marketing component should be lifestyle.
I have mentioned this before in articles about 55+ communities in Viera, Florida.  But it is applicable beyond the 55+ or retirement communities.  Not every 55+ buyer wants Heritage Isle, Grand Isle or Indian River Colony Club.

It could be the location on Duran Golf Golf Course that Fairway Lakes in Viera offers.  It could be a home located within the gated Baytree National Golf Links community of Suntree.  Or any other community bordering the Suntree Country Club.

It could be the draw of the ocean.  Cocoa Beach condo living offers a great lifestyle for those who wants the surf or intra-coastal waterways.  It could be the more rural areas of Brevard County, Florida such as can be found in the northern and southern extremes of the county.

It could be the walk-ability or bicycle friendly areas such as along Rockledge Drive in Rockledge.  It could be the ability to dock your sailboat at your condo along the Indian River.

Ready to sell your Brevard County, Florida home?   Here is the short list for success when selling your home.
  1. Prepare your house for the market.  You never know what will turn a buyer off.  The house may be perfect except for paint or worn carpeting or poor landscaping.  Be prepared on day one.
  2. Choose a local knowledgeable real estate agent.   This means neighborhood or area specific. 
  3. Price appropriately based on your location, condition and motivation/goals.  
Then let your real estate professional sell your house and lifestyle!  A major part of marketing a house is knowing who the most likely buyer will come from and target marketing.

Need a local real estate agent to help you sell your Brevard County, Florida home?  Call or text me at 321-693-3850 if I can assist in any way.

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